Web Solutions Empowered by Experience.
Driven by Results.

Twenty Years of Non-Profit Experience:
Affordable Solutions with Awesome Support

Fifteen Years of Accessibility Services
for Federal and Provincial Governments

For over twenty years we’ve been helping people like you leverage the Web.

Do you need help marketing your web site? Time to reflect the times with a new web site design? Do you need help maintaining your web site? Or  assistance in document conversion, development or enhancements to custom software, WordPress, Joomla and other OpenSource content management systems?

Strategic Planning

To get where you want to go, we first identify your goals, and then implement a strategy to get you there.

Website Design

Conversion is everything. Before we start driving qualified visitors to your site, we ensure your site is designed to convert.

Pay Per Click

Need instant traffic to your site? PPC is the way to go. We will implement a strategy for you today.

Metrics and Analytics

Strategy and goals. Number’s don’t lie. Every goal we set is monitored using analytics to monitor success and improve strategy.

Envision the future. Build today. Market – always. Convert – turn your site visitors into engaged loyalists who will become tomorrow’s customers and supporters. Position your business for growth, your organization for success. It is possible – today — and we will help you.

Are you wondering why your competitors are appearing on the first page of Google, and you’re not? Are you wondering how they are managing to show ads on big brand web sites – from your local online newspaper, to national sites or popular weather sites like Accuweather? How did you competitor get in that Google list of local businesses? If your business competitors are managing to do this – you can too – through the use of SEO (Search Engine Optimization) and PPC (Pay Per Click).

Welcome to the era of digital marketing strategy. You know your web site is an important part of your marketing mix, but as you’ve probably noticed, a web site alone will not drive sales or lead generation. Today, you need a strategic internet marketing approach to compete online.

Driving visitors to your site is important – but this is only the first step. Today, more than ever, you need to drive qualified visitors to your site, and turn those visitors into customers, interactions, conversions.

This requires strategic thinking and strategic planning.

Once you have qualified people visiting your site, you need to engage and retain them. It doesn’t matter if you are a business, non-profit or association – your site needs to engage. We ensure you communicate what your value-added proposition is, what sets you apart. And we guide visitors to conversion points – a contact form, a product purchase, a donation form, a “call us now” call to action, a Facebook fan page, a Twitter follower.

Working in partnership with you, we ensure your web site works for you.

Over the past 20 years, we’ve helped a broad range of organizations – from small businesses and non-profits, to government departments. Our best client is one who has a goal in mind, and is driven to attain it.

Delivering great solutions, for great clients…

 
 

Let's chat about how we can help you today...

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What happens to my SEO rankings if I change content on my site?

We often get asked “If I change the content on my web site, won’t my rankings drop?” “I don’t want to update my site and discover Google can’t find it any more…” Fear can stop us from doing important things. And keeping your site up to date and published fresh content is important, and getting rid of out of date content is important too. You are right though — there can be impacts when you revamp your content, but you shouldn’t let these get in the way of making changes. In fact, with the right changes, you will be able to improve your Google rankings. If your site sucks, people will leave anyway… Imagine your site always shows up on the first page of Google. You have hundreds of people visiting your site every day. This is awesome, right? Well…. maybe… But it isn’t any good if all that traffic lands on your site and discovers your content isn’t useful to them, or if it looks like your site hasn’t changed since Lynx was a popular web browser! If loads of people arrive on your site, and say: “Whoa, looks like these guys haven’t done anything new in the past 10 years, maybe they aren’t in business,” well, that is not going to help drive conversions on your site! Upgrading your web site and what really matters When we are in the process of upgrading a client’s web site, these are some of the things we consider: Changing your domain, or having multiple domains: Over the lifetime of your business or non-profit organization, there is a reasonable chance you’ll... read more

Choosing an OpenSource CMS: Joomla, Drupal, WordPress?

How do you go about choosing from the myriad of OpenSource CMS solutions? In this article we look at 3 of the top OpenSource CMS solutions. From our experience, you should choose the CMS based on the complexity of your web site, your target audience, the level of customization you anticipate requiring, and the technical sophistication of your support team. WordPress WordPress is at its root, a blogging tool. It has evolved into a full-fledged CMS. It powers many popular web sites, and probably millions of blogs. But in our opinion, it is still a tool for simple web sites, small associations, small business, and blogging. It has an easy to use interface, with a simple article editing page, and drop and drop menu management. Great for easily adding a few menu items and linking it to a collection of posts or a small collection of static pages. Plugins are easily installed directly within WordPress, so extending your CMS with additional features is simple. You have one-click access to templates that you can customize yourself. Of course, with simplicity comes limited flexibility — you aren’t going to create a 100% unique template from a simple template builder. But if you have additional skills, you can build your own designs outside the CMS and import them. While there are many thousands of plugins for WordPress, don’t expect to find too many sophisticated tools. For example, there are only 1 or 2 good File Management tools, and they fall far behind the capabilities of 3rd party solutions for Joomla and Drupal. If you use WordPress, you get notifications for system updates, and can... read more