Search Engine MarketingGood website practice and optimizing for conversion usually makes for good search engine optimization
There are two elements to Search Engine Marketing. SEM is the process of gaining exposure and pulling traffic to your site through the use of paid and unpaid methods leveraged via search engines.
Search Engine Marketing is one of the best ways to bring relevant people to your web site. When people type in keywords on a search engine, they are already positioned to be ready to learn about your services or products. Search Engine Marketing lets you reach out to customers all day, all night, every day of the week. With the proper SEM strategy, you can forget the need for cold calling and door to door sales! You will have a steady flow of pre-qualified people visiting your web site every day.
With an effective Search Engine Marketing strategy, your web site can appear in the paid areas on a search engine, and in organic search results. And with remarketing, your ads can follow people around the web, after they’ve visited your site, keeping your services and brand in front of people over the following days.
Two Key Elements of Search Engine Marketing
The first is SEO (Search Engine Optimization). SEO is perceived as free, since you don’t have to pay anyone else to do SEO.
The second is PPC (Pay Per Click / Google Adwords). You can manage your own PPC campaigns, or you can engage us to implement and manage a strategic PPC campaign. Either way, you’ll need to pay Google or Bing money, based on the price they charge when someone clicks on your ad.