Web Site PlanningSuccess is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.
Pen and a pad of paper, and a discussion. It’s where website planning has always started. And that is how we start, even today. We start simple. With a discussion. We listen. We ask smart questions. And again we listen. And then we formulate.
Websites are not linear. There are multiple entry points. A TV or radio ad isn’t effective if someone falls into the middle of it. The web is potentially more effective if your visitors arrive (note, not fall) in the middle – in the targeted middle – the, “Hey, this is highly relevant to me” part of your site. The only place they should land.
Website planning is about thinking from the outset about engagement. Search Engine Optimization (SEO) and Pay Per Click (PPC/Adwords) helps define your market niches. Speaks to each individual. When a visitor arrives at your site, you want that landing page to be their page – the page relevant to them, and their immediate need.
Stemming from the Strategic Planning, we identify the site structure and content that will maximize visitor engagement.