Google Adwords and Pay-Per-ClickCreative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Do you need to boost traffic to your site immediately? Do you have a seasonal sale? Hosting an event and want maximum exposure right now? See your competitors ads while you are browing, and you know you’re losing leads to them? Wonder how your competitors’ ads are appearing on big national web sites?
Welcome to Pay Per Click advertising.
With PPC (Pay per Click), your ads appear:
- When people search: either at the top or the right hand side of Google when you type in a search.
- When people browse sites: Using something called Adsense, Google will display your ads on 3rd party web sites.
- After people have visited your site: Called remarketing, this is a powerful option that ensures top of mind. With remarketing, you ads follow people who have previously visited your site. This ensures top of mind after people have left your site – suddenly, your ads are appearing everywhere they go! With the right strategy, you can keep telling your story to potential customers, with the goal of getting them to click on that ad again, and drive them to engage with you again.
- YouTube: Google owns YouTube, and that means another avenue for you to advertise and reach out to your target audience.
If you’re ready to learn more about strategic Adwords, let’s chat!